The concept of customizable beauty isn’t something new. Prescriptives Cosmetics did it long before it became business as usual. And so did BITE Beauty, and so on, and so on.
In today’s shopping climate, companies view bespoke beauty as another way to give customers a unique shopping experience that no longer involves cookie-cutter products that claim to deliver exactly what you want, but instead, caters to your exact unique needs because you picked them. Ears perk up yet? From personalized makeup, skin care, fragrance, and yes, hair care, time will tell if this made-to-order shopping model is sustainable for the long-term.
Adding to this concept of customizable beauty, and unwittingly feeding the beast of self-centeredness is Cloud 10 Customized Hair Care, created by QVC Founder Joe Segal.
Cloud 10 Customized Hair Care is designed for millenial consumers with specific hair care needs, including those who want more shine to less frizz to stronger hair to better curl definition. There are nine custom formulas available, and you can select your preferred scent – coconut, lavender, jasmine, citrus or vanilla. The order process involves being asked 5 short questions and the ideal formulas for your distinct hair profile are revealed. You even get to select your lather preference. At the end of the order process, you customize your bottles of shampoo and conditioner by selecting preferred label, and then add your name or phrase to the bottle.
Price: $25.95 – Shampoo & Conditioner Set
Co-CEO, Ellen Langas says…
Cloud 10 Hair Care is the ideal union of beauty, technology, and community, and it was designed with the discerning Millennial customer in mind. We’ve created a streamlined online shopping destination that helps her cut through the clutter and discover her ideal shampoo and conditioner formulas. At the same time, we’re creating a fun, connected social community to share hair care tips, style ideas and inspiration.” The company launched “My Expression,” the first in a video series that will range from inspirational to lighthearted, and is designed to connect, encourage and support customers.
Why You’ll Love It
In a survey conducted by Cloud 10 Hair Care of 1000 women ages 18 to 35, 77 percent of respondents indicated they would prefer to purchase shampoos and conditioners customized for their hair care goals. Looks like Joe has tapped into a real need here, which leads me to strongly believe that this trend is here to stay.
My thoughts on the products? I enjoyed the quick checkout process to create my own shampoo and conditioner. When they finally arrived, the smell of coconuts was in the air…my choice of formula fragrance. I have a feeling that after all the contents of both bottles are gone, I’ll hold onto them simply because my name is on them. The formulas I chose were to manage dry, dull hair and deeply moisturize it while leaving it lustrous. All of the above was achieved, and then some I’m happy to say.
Got a beauty question? Tweet me @HueKnewIt with the hashtag #AskGregorie