Coca Cola and OPI Products Inc has just announced that it will team up to “Truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer,” said Suzi Weiss-Fischmann, OPI Co-Founder and Executive Vice President.
“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” said Kate Dwyer, Group Director Worldwide Licensing, The Coca-Cola Company. “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”
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