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P. Diddy Launches Addictive New Fragrance

Held at one of the sexiest hotels in NYC – Hotel Baccarat this week, was an a.m. intimate fête celebrating the launch of Sean “P. Diddy” Combs’ intoxicating new fragrance3am. Billed as a men’s fragrance, this blows that marketing strategy out of the water as this can easily be worn by women…beautiful scent indeed and is now in my personal stash to use.

The Juice
The fragrance begins forcefully with an exotic intensity, combining sensual fruits and the richness of precious woods that are captivatingly addictive. Top notes of vibrant Bergamot and Mandarin blend with Cardamom in a wave of effervescent energy. The rich essence of Geranium and Fig Leaves is warmed by an intoxicating pulse of Orange Blossom that at the heart, crafts a smooth, provocative signature. Fresh Tonic Accord and Cool Skin nuances wrap the wearer in an undeniably sexy finish. The signature element of absolute freshness reinforces a sophisticated style that covers up the sins that come with the dawn.
The Bottle
hueknewit BREAKING NEWS 3am fragrance campaign event

3am at Hotel Baccarat launch event

Architecturally inspired, the bottle is translucent with a flash of red, designed as a luxe object of desire while incorporating sleek edges that evoke the city landscape. 3AM’s presence is felt even before the scent escapes the packaging.

According to Sean “Diddy” Combs, founder of Sean John…

“Fragrance is truly a passion of mine and I have always said that it is the finishing touch to anyone’s outfit and mood. For my newest scent, 3AM, I have combined the most luxurious ingredients to create a fragrance that draws every ne close to you while washing away your sins. It has both sensual and fresh notes reminiscent of a night that you never want to end. 3AM is at once breathtaking, addictive, and slightly dangerous leaving even the most elegant men and women uninhibited.”

With 3AM…

Anything Can Happen

This is when you do everything that’s wrong because it feels so right-your nerves exposed and your guard down. Being out at 3AM is scandalous and unexpected, and you wouldn’t have it any other way.

All Is Forgiven

hueknewit BREAKING NEWS 3am fragrance campaign

3am campaign image

What happens in the dark is forgiven in the light. Sensuality is provoked at 3AM and passion is unleashed, taking us further than we could imagine. There is an unspoken secret that comes with the dawn.

Get Set. To Reset

Live without regrets.The truth shines brightest in the dark. At 3AM, a pulse of light shines and there is a realization that your night is not quite over

Your scent and your time is now.

Price: $55 for 1.7 oz. Eau de Toilette, $70 for 3.4 oz. Eau de Toilette
Availability: Lord & Taylor, Macy’s, Carsons, Dillard’s, Ulta

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