Beauty Looks

New York Fashion Week Fall/Winter runways were littered with beauty looks ranging from bold vibrant hues to statement-making goth-approved deep shades.

SHOW: Philipp Plein

LEAD ARTIST: Yadim for Maybelline New York


For Philipp Plein’s first show at New York Fashion Week, Yadim for Maybelline New York wanted to speak to the individuality of each of the models and personalities that were cast. To do so, he creates a unique, empowering look for each model in the show, focusing on either a graphic eye or statement lip – or both. All of the looks encompass the colors that are seen in the collection – from blacks to reds to pewter grays – and some are even offset with facial embellishments to match.
philipp plein

SHOW: Badgley Mischka

LEAD ARTIST: Alice Lane for Inglot Cosmetics


“My inspiration for this look is graceful winter beauty,” said Alice Lane, lead makeup artist sponsored by INGLOT. “The look is bold but still refined. The eyes sparkle and the cheeks are flushed to give the effect of a winter walk in the forest. Inspiration comes from soft pillows, velvet slippers, log fires and red wine.” 


EYES: “The color on the eye is a direct inspiration from the delicate embroidery of the dresses,” says Alice. The glossy eye look was created using INGLOT Freedom System Eye Shadows in #08 &#399 with INGLOT’s High Gloss Lip Oil in #01 on the center of the lid. INGLOT Kohl Pencil in #05 (nude) was used on the waterline to brighten and open the eye.  INGLOT Brow Shaping Mascara created “Full brows that feel luxurious and elegant.”

LIPS: “Velvet slippers were my inspiration for the lips,” says Alice. “The lips are matte and applied in layers. Eye Shadow has been pressed into lipstick for a fabric-like effect.” Alice created the velvet matte lip using INGLOT Soft Precision Lip Liner in #61 and INGLOT Lipstick #295. She finished with INGLOT Freedom System Eyeshadow #450 pressed on top for added texture.

SKIN: Fresh, dewy skin was created using INGLOT AMC Foundation and INGLOT Freedom System HD Highlighter Trio in #103 & #101. The bright flushed cheeks were achieved using INGLOT AMC Freedom System Blush #69. Alice shares that “the skin is hydrated and natural. Rich highlights sculpt the high points of the face.”

SHOW: Eckhaus Latta  

LEAD ARTIST:  Kanako Takase for Guerlain


“For the beauty look at Eckhaus Latta Fall/Winter 2017, we were inspired by the natural beauty of the skin and focused on maintaining its simplicity and radiance. Since the collection has so many bright colors, we added freehand fingerpaint in unusual shapes and areas of the face to represent and highlight the collection.” – Kanako Takase, Guerlain Lead Makeup Artist


Step 1: Use Guerlain L’Or Primer mixed with Météorites Baby Glow all over the face for a slight radiance and tint, without making the skin glossy.

Step 2: On the cheeks and forehead, use Terracotta Sun Trio to add contour and dimension to the face. Next, perfect and mattify the skin with  Guerlain Lingerie De Peau Compact all over the face.

Step 3:  Use Météorites Compact Powder and the Precious Light Rejuvenating Illuminator on the bridge of the nose, forehead, corner of the eyes, cheekbones and chin to enhance and illuminate.

In order to complement the bright colors of the collection, Kanako used fingerpaint in unusual shapes and places on the face. “We didn’t want it to look thought out, but rather accidental and placed in areas that makeup is not traditionally applied.”

Guerlain makeup is available at Guerlain boutiques and select in-store and online locations of Sephora, Nordstrom, Saks Fifth Avenue, Bloomingdale’s, Bergdorf Goodman, Neiman Marcus and Dillard’s.

SHOW: Alice + Olivia 

LEAD ARTIST: Erin Parsons for Maybelline New York


Alice + Olivia’s FW 2017 show was inspired by Salman Rushdie’s The Enchantress of Florence, which tells the story of a mysterious woman who uses her powers of enchantment to control her own destiny in a man’s world. The collection combines romance with an edge, and Erin Parsons for Maybelline New York brought that to life in by using hints of metallics to juxtapose soft burgundy and rosegold makeup.



SHOW: Novis

LEAD ARTIST: Uzo for NARS Cosmetics


“This season’s collection centers on the Novis girl in bold, vibrant colors. Jordana wanted statement lips featuring a decadent matte crimson and rich, satiny magenta, alongside polished skin and a subtle smokey eye.”  —Uzo, NARS International Lead Makeup Stylist


FACE: NARSskin Oil-Free Aqua Gel Moistuizer, NARSskin Luminous Moisture Cream, NARSskin Total Replenishing Eye Cream, Sheer Glow Foundation, Soft Matte Complete Concealer, Copacabana Multiple, 413 BLKR Illuminator, Soft Velvet Loose Powder

EYES: Madrague Duo Eyeshadow, Sophia Matte Eyeshadow, Blissful Blush (New for Fall 2017, for now try Seduction Blush), Rigel Dual-Intensity Eyeshadow, Mambo Eyeliner Pencil, Audacious Mascara

MAGENTA LIP: Sainte-Maxime Precision Lip Liner (New for Fall 2017, for now try Janet Audacious Lipstick), Stefania Audacious Lipstick

RED LIP: Porquerolles Precision Lip Liner (New for Fall 2017, for now try Carmen Audacious Lipstick), Nihiwatu Velvet Lip liner, Don’t Stop Powermatte Lip Pigment (New for Fall 2017, for now try Carmen Audacious Lipstick)

All products are available at

SHOW: Adeam

LEAD ARTIST: Sada Ito for NARS Cosmetics


“All of our models are unique, strong, beautiful women. To respect their individuality, we decided to create a different beauty look for each girl and not have one standard look across all faces.”  —Sada Ito, NARS International Lead Makeup Stylist


FACE: NARSskin Luminous Moisture Cream, NARSskin Total Replenishing Eye Cream, Sheer Glow Foundation, Soft Matte Complete Concealer, All Day Luminous Powder Foundation

EYES: Atlantic Eyeliner Stylo

BROWS: Triple X Lip Gloss

BURGUNDRY LIP: Endangered Red Velvet Matte Lip Pencil (Available February 14), Unspoken Velvet Matte Lip Pencil (Available February 14)

BLACK LIP: Paint It Black Powermatte Lip Pigment (New for Fall 2017, for now try Via Veneto Larger Than Life Eyeliner)

RED LIP: Lana Audacious Lipstick, Juan-Les-Pins Precision Lip Liner (New for Fall 2017, for now try Timanfaya Satin Lip Pencil)

Got a beauty question? Tweet me @HueKnewIt with the hashtag #AskGregorie