Create Your Own Pop Up Beauty Counter

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Create Your Own Pop Up Beauty Counter

Beauty Counter

Here today gone tomorrow pretty much describes the pop up culture that’s taken over the retail world. And now that same concept has hit the beauty world with the launch of BEAUTY & THE BOX, which turns your makeup into an on-the-go your personal beauty counter

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The Buzz

Designed for the globe-trotting makeup maven, BEAUTY & THE BOX has created The Traveler Deluxe, which takes the pop up concept for beauty to a whole new level. The innovative design includes 3 POP-UP cosmetic boxes that travel flat for convenience and pop-up intuitively at your destination. Each box is cleverly stair-stepped to hold mascaras, pencils, brushes, lipsticks., and fit securely into the sturdy, go-anywhere tray base, so makeup doesn’t wobble or fall over. The Traveler Deluxe sets you up and gets you ready for applying makeup with…

  • 3 POP-UP cosmetic boxes
  • Lift-out, go-anywhere tray with handles
  • Stand-alone, foldable mirror
  • See-through durable cosmetic pouch (can be purchased separately)
  • All in a stylish black soft mesh case with comfy carry handle and zipper closing lined in silky blue protective padding.

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Founder & CEO Barbara Brock says to “think The Traveler as your personal beauty counter when you are on the go or just at home.” While The Traveler’s 3 POP-UP cosmetic boxes ensure beauty organization while traveling, this new product also has endless options for organizing at home too.

Price: $85

Available: www.beautyandthebox.com

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Why You’ll Love It

This idea is genius! I remember laying down a paper towel and placing my makeup on it to fashion a makeup station…tragic. Love that this kit includes a good sized mirror, a cool carrying case and protective pouches so nothing breaks. Thumbs up!          

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