May 22, 2013 – elf Cosmetics, the brand that sells top-rated makeup products starting at $1, has finally opened the doors to its first store located in New York City!
Their credo: Skin-friendly makeup doesn’t have to cost a fortune.
Located in the heart of NYC near New York University, elf is the store where bargain-basement beauty shopping is the norm. Where else can you buy a quality 32-piece eyeshadow set for $6?!