Fashion Fair Cosmetics, the largest Black-owned cosmetics company in the world, just announced Amy S. Hilliard as the new President of the prestige beauty company owned by Johnson Publishing Company (JPC). As President of Fashion Fair, Hilliard will report to JPC Chief Executive Officer, Desiree Rogers and will be responsible for leading the company’s operations — including marketing, sales, operations and retail partnerships.
Hilliard is a senior executive with experience in marketing, business development, general management, strategic marketing, new product development, advertising, public relations, acquisitions, manufacturing and retail merchandising.
“I am sincerely honored to take over the role of President for Fashion Fair Cosmetics,” added Hilliard. “This company holds an iconic role in the African-American community. Personally meeting Mrs. Eunice Johnson as she launched the brand was historic, and I am excited to play a role in the company’s growth and expansion globally.”
Prior to joining Fashion Fair, she served as the CEO, President and founder of The ComfortCake Company, LLC and The Hilliard Group, Inc. Hilliard also served in senior leadership roles at L’Oreal for the Soft Sheen Products division, Burrell Communications Group, The Pillsbury Company and The Gillette Company.
Hilliard will start her position with Fashion Fair Cosmetics on February 24.