COVERGIRL Launches New Hi-Tech Makeup App

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COVERGIRL Launches New Hi-Tech Makeup App

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Makeup App

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Mass store makeup shopping made easy with the new COVERGIRL makeup app called BeautyU designed in partnership with students from Girls Who Code – making it a tool that’s girl-approved, and of course, Becky G- approved.

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The Buzz

Get personal with the new COVERGIRL BeautyU makeup app that puts the convenience of drugstore makeup shopping at your fingertips. BeautyU  recommends products for you based on your unique facial features that you can virtually try on before you buy. In more detail, this makeup app features:


  • COVERGIRL BeautyU includes facial scanning technology to map every woman’s unique features, plus a series of diagnostic questions to get to know you better. This enables the app to make product and look recommendations tailored just for you, making your shopping experience easier and more personal. And, BONUS–it gets smarter every time you use it. What’s even cooler? The app was designed in partnership with the Girls Who Code organization–making it a tool for girls, by girls.


  • It as asks you a series of short questions about your beauty, style and makeup preferences. Based on results, you’ll receive personalized product options and looks, including those inspired by COVERGIRLS.


  • The best-in-class augmented reality experience allows you to virtually apply colors, shades, products and looks.Face-tracking capability intuitively locates the core features of your face and closely follows your movements, ensuring that the virtual makeup stays in place and gives you the most accurate and realistic results.


  • Favorite products can either be saved within your own personal wish list or purchased right away.
  • Click on each product page for full information, tips & tricks and multiple tutorials.


  • Scan any COVERGIRL product in-store to virtually test it out and learn everything you need to know before

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Why You’ll Love It

BeautyU gives you a personalized shopping experience that let’s you have fun “trying on” COVERGIRL products, while also saving you time and money.

VOTE: Who Won This Dark Eye Makeup & Nude Lip Look?

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[tds-icon name=fa-twitter] Got a beauty question? Tweet me @HueKnewIt with the hashtag #AskGregorie

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