Clean Hair Care
A pioneer in clean hair care innovation, Frédéric Fekkai is a fierce advocate of environmentally conscious practices and has channeled his passions into FEKKAI – the first hair care collection that delivers salon-level results with environmentally friendly packaging with the most optimal plant derived ingredients.
The Buzz
Every bottle in the collection is made with 95% high-grade re-purposed plastic and is 100% recyclable, and in the brand’s first year, FEKKAI will re-purpose 64 million grams of plastic. That’s roughly 7 million plastic bottles. Each FEKKAI product contains optimum levels of natural or naturally-derived ingredients, while never compromising on achieving the highest standards of softness, texture, and movement that is synonymous with luxurious hair.
FEKKAI consists of 15 products and 5 silos – Technician Color Care, Brilliant Gloss, Full Blown Volume, Super Strength and Baby Blonde. Some of the hero SKUs include:
- The Technician Color Treatment Powerful Flash Mask – an intense treatment that taps the hydrating properties of Mirabelle Plum Seed Oil
- Brilliant Gloss Multi-Tasker Perfecting Crème – a moisture-packed versatile finisher with a soufflé-like consistency which incorporates French cold-pressed olive oil to impart high-shine and protect against frizz
- Super Strength Roots-to-Ends Balm – the most versatile product and fortified by the reparative properties of Camargue Rice Water, it can be used as a quick-yet-intense rinse-out mask or can be applied to dry hair and left in all day to maximize its bond-building benefits
Availability: Target, Walgreen, CVS, and Fekkai.com. Available in the UK at Selfridges and Feelunique.com in March 2020.
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