Holiday gifts that give back to charity look a little something like this Ann Taylor’s limited-edition elephant jewelry collection where 50 percent of the purchase price will be donated to St. Jude Children’s Research Hospital.
As part of Ann Taylor’s annual partnership with St. Jude Children’s Hospital, the brand has created a limited-edition elephant charm jewelry collection. Available in-stores and online on November 11, 50 percent of the purchase price will benefit St. Jude.
Ann Taylor has chosen the elephant because:
- Elephants are believed to bring good luck
- Elephants have a high retentive memory; symbolic of the medical research performed at St. Jude
- Elephants live in families, and if something happens to one family member, the community adopts the affected family for life; symbolic of how St. Jude takes care of families whose children are affected by deadly diseases
- Elephants live for a very, very long time
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