A Makeup Brand Made Just For Your Deep Skin Tone

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A Makeup Brand Made Just For Your Deep Skin Tone

Deep Skin Tone

The changing face of today’s beauty includes newest makeup brand, Hue Noir Cosmetics, which is a collection of cosmetics that enhances fair to deep skin tones like star of Netflix’s Dear White People, Antoinette Robertson.

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The Buzz

Hue Noir’s mission is to highlight the beauty  of women from fair to deep skin tone by blending color, science, and technology with luxurious innovations. Founded by product chemist, Paula Hayes was inspired to develop this collection because of the challenges she found in finding suitable makeup that enhanced her complexion.

Hue Noir was founded by Paula Hayes, a product chemist and a woman of color inspired by the challenge of finding quality cosmetics that matched her complexion. Every formula is calibrated with multicultural women in mind, all providing skin nourishment and brilliant hues that deliver rich pigment payoff. The formulas are long wearing with an oil-absorbing transparent or opaque finish.

Launched across the country on April 18, Hue Noir introduced 20 dark shades of the True Hues Flawless Foundation on Target.com. The foundation will also be available in select Target stores nationwide on May 20.

Hue Noir True Hues Flawless Finish Foundation is a long-wearing foundation specially formulated to enhance the full range of complexions among multicultural women, with 25 true-to-skin-color shades and experts on hand to help consumers find a match. It’s weightless, crease-resistant, with an oil-controlling matte finish. It is suitable for all skin types and provides full coverage.

Price: $20

Hue Noir Perfect Moisture Lip Butter is designed with natural moisturizing ingredients including jojoba oil, vitamin E, and shea butter. This lip balm is available in six tints, and conditions and repairs lips while preventing dryness

Price: $5

Hue Noir Perfect Pout Hydrating Lipstick is a long-lasting, weightless lipstick available in 11 show-stopping shades that delivers superior color payoff with luxuriously pigmented, jaw-dropping shades that elevates any look.

Price: $15

Hue Noir Perfect Shine Hydrating Lipgloss is a long-lasting gloss available in eight shimmering shades that glides on like silk without leaving a tacky residue. It is formulated with jojoba oil and vitamin E for ultimate hydration, and delivers a non-sticky shine, which can be worn alone or over a lipstick for extra shine.

Price: $12

Hue Noir Perfect Pigment Velvet Eyeshadow is designed with rich pigmented tints that deliver true color payoff that flatters fair to deep skin tones flawlessly. Formulated for long-lasting wear, these oil-absorbing, velvety shadows blend seamlessly.

Price: $14

Availability: HueNoir.com and select beauty retailers nationwide

Why You’ll Love It

I had hoped to try the much talked about foundations so I could really give an opinion, but unfortunately it wasn’t in stock when my PR request was submitted. What I was sent were three lipsticks in Berry Dangerous, Fighting Temptation, and A Rage in Raisin

I was initially excited because the berry shades that I chose appeared super deep on the website and I expected to rock them soon after receiving them. I was let down. While the formulations are as described, velvety soft and lightweight, the color chip on the tube, which should accurately identify the shade you will see once the tube is opened, and should also represent what is on the website. Not so. What I received were pretty colors, but nothing particularly vibrant. With that said, however, I do like a bolder, super colorful lip, and perhaps this collection is meant for women who prefer shades a bit more delicate.

Detoxify Your Skin with Volcanic Ash 
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