Cult Favorite Bye Bye Foundation Expands

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Cult Favorite Bye Bye Foundation Expands

Foundation

The saying “All good things come to those who wait,” rings more true now than ever before because IT Cosmetics has expanded their popular Bye Bye Foundation Full Coverage Moisturizer shade range by four…there are now 12 shades in all. The beauty public spoke (including yours truly) and the brand listened to its needs, finally adding more hues to include most.

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The Buzz

It Cosmetics Bye Bye Foundation Full Coverage Moisturizer SPF 50 does everything a moisturizer does while improving various skin concerns including redness, filling in pores, breakouts, dark spots, lines and wrinkles. Developed with a clinically advanced formula that includes proprietary 3D Skin Flex™ Technology to provide flexible full coverage that floats over lines and wrinkles and won’t crease, cake or crack, and 7 key fermented ingredients work to increase absorption and efficacy.

Price: $39.50/itcosmetics.com

To apply Bye Bye Foundation, use the cruelty-free It Cosmetics Airbrush Full Coverage Complexion Brush #77, which features a unique triangle-shaped brush head that contours to your individual face shape for an even, airbrushed application. The pearlized handle and custom-cut brush hairs with apricot-hued tips offer a luxurious look and feel. It is also designed with pro-hygienic hairs infused with collagen and peptides that won’t shed and are gentle enough for even the most sensitive skin.

Price: ulta.com

It Cosmetics Bye Bye Makeup™ 3-in-1 Hydrating, Anti-Aging, Makeup Removing Micellar Wipe features the same benefits of its best-selling Bye Bye Makeup™ Cleansing Balm innovation, but is made to tote! These disposable wipes! Treat your skin in one wipe with a hydrating, sulfate-free, micellar cleanser that purifies skin, instantly removes makeup, and acts like an anti-aging serum. These wipes are enriched with a proprietary Skin-Softening Serum Concentrate that wipes, soothes, and refreshes as it effectively removes all traces of makeup leaving your skin  clean, hydrated, and soft. These wipes may be used on your delicate eye area.

Price: $14 /ulta.com

Why You’ll Love It

When I attended this launch event, it made my insides smile when Founder, Jamie Kern herself told the room of mainly pro makeup artists that more shades were coming! Below is a super short video of me applying Bye Bye Foundation in Deep with the Airbrush Complexion Brush….love it. I didn’t even bother with concealer and I still got amazing coverage. The formula moves with you, which means your skin won’t feel tight with sustainable, even coverage. I have yet to use the Wipes, but I’m sure I’ll be just as impressed since I had already gone through two Bye Bye Makeup™ Cleansing Balms.

Now, there’s no way to hide the fact that the representation of deep shades is still very much on the lightweight side, but I know for a fact that this brand is hard at work developing even more shades to satisfy its growing fan base that includes many more shades, so please do stay tuned.

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