Creative copywriter and content writer with experience creating global brand toolkits including copy for digital and video deliverables—above and below the fold, email marketing, social media, Facebook & Instagram advertising (carousel/stories/gifs), video storyboarding, general web content, product descriptions, copy editing, blogging, and freelance writing. Clients include: Elizabeth Arden Cosmetics, Maui Moisture Hair Care, Sally Beauty, CosmoProf, MAC Cosmetics, Milani Cosmetics, Jordana Cosmetics, Wet ‘N Wild Cosmetics, Merle Norman Cosmetics, ADA International Cosmetics, ouidad Hair Care, Revlon/CND Nail, Motives Cosmetics, T3 Micro Hair Care, Maxine & Jimmie Jewelry, Harry Winston Jewelry, JAFRA Cosmetics, Lumiere de Vie Skin Care, Royal Spa Body Care and artnaturals. From 360 campaign global toolkits to white papers to product label packaging and retail display communications, I thrive on collaborating with marketing teams, creative directors, art directors and graphic designers to determine copy direction and style to maximize company branding effectiveness.