SheaMoisture Gets Into the Cosmetics Game

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SheaMoisture Gets Into the Cosmetics Game

Personal care and hair care isn’t enough for award-winning brand SheaMoisture. Coming this May, the company will enter the cosmetics business with the launch of the “A Better Way to Beautiful Cosmetics” collection at Target stores. A lucky few were able to preview the collection at New York Fashion Week at “Project Runway” All-Star Korto Momulu’s show.

Like SheaMoisture’s other product offerings, the makeup collection is Shea Butter-based with certified organic, natural and ethically sourced ingredients, and features a customizable palette in two sizes. The paraben-free collection includes CC cream, lip stain, lip crayon, wet/dry eye shadow, mineral blush and other offerings, with a range of highly pigmented on-trend, classic and nude shades that suit all skin tones.

The comprehensive collection includes:

Shine On Lip Gloss – Formulated with a special blend of natural waxes and Shea Butter, this high-shine, lip-plumping lip gloss is housed in sleek, eco-friendly bamboo tubing which is a 100% renewable resource. Price: $10.99.

Wink, Wink Wet/Dry Eyeshadow – Offering a wide variety of colors, these wet/dry shadows are highly pigmented with a smooth, blendable texture. Price: $5.99 each.

A Sweet Kiss of Color Mineral Blush This fantastic talc-free formula glides on effortlessly and lasts from day to night. Price: $5.99.

All in One Wonder CC Cream – This CC Cream with SPF 15 instantly neutralizes redness and imperfections for a naturally, flawless look, while providing moisturizing and reparative benefits to your skin.  Price: $19.99.

Put Your Best Face Forward Liquid Foundation – This lightweight foundation softens the appearance of fine lines and wrinkles, while providing medium to full coverage.  Long-wearing and lasts up to 8 hours. Extensive range of shades from the lightest to the darkest skin tones. Price: $14.99.

Available at Target stores May 2014.  For more information about SheaMoisture, visit

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