hue knew it

“I am not my hair. I am not this skin.
I am the soul that lives within.”

-Grammy-winning singer-songwriter, India Arie

Beauty

BIG Beauty Energy:
Valentine's Edition

Beauty

What To Gift

From mood-setting scents to luxe beauty upgrades, these picks bring main-character energy to any Valentine’s moment—whether it’s a cozy night in or a night to remember.

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BEAUTY

Sustainable Galentine
Glam

AThis Galentine's Day, go all-in on eco-chic vibes with beauty picks that slay and save the planet. From reusable tools to refillable palettes, it’s all about looking good while doing good.

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Makeup

ALL ABOUT
under eye
concealers

Under-eye concealers are the ultimate fix for looking like you actually slept. Whether you’re after a hint of brightness or a full-on cover-up, these must-haves wipe out dark circles and give you that wide-awake look—no caffeine required

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skin

The Natural Way
To Melt Away Makeup

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Zendaya Coleman yellow dress

Makeup

Fresh Face,
Fresh Start

Ready to embrace a new vibe this season? Dive into a refreshing selection of spring beauty essentials

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Mommy

Baby skin & bath time essentials

Discover the must-have essentials that make every splash and giggle count, from gentle cleansers to dreamy lotions.

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Makeup

The Right Red Lip Color For Every Skin Tone

The perfect red is out there for everyone, so finding that just-right shade for your skin tone is key.

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Fashion

Denim Skirts

Styles To Rock Now

Step into the the funnel neck coat trend, which combines modern sophistication with cozy practicality. This versatile piece is a must-have for elevating your cold-weather wardrobe.

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transform your look

Hair, Makeup & Skincare Sets

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