hue knew it

“I don’t need a crown to know I’m royalty.
My skin, my rules.”

-The HUEniverse Manifesto

Skin

Slugging 2.0:
The May Skin Remix:

Skin

Barrier Care That Doesn’t Feel Like a Sweat Lodge

From daytime dew to night cream rehab, these warm-weather upgrades seal in glow without the slick. Slugging 2.0 is giving breathable, not basic.

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Body

Glow Beyond Your Face

Body care that treats, not just hydrates.

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Hair

HAIR OILS
that do so
much more

Frizz? Handled. Dryness? Handled. These oils don’t just gloss over damage—they shut it down and seal it in.

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beauty

Lashes That Speak Louder Than Words

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Zendaya Coleman yellow dress

Makeup

Foundations with Benefits

Skin-first formulas that blur, boost, and protect. These are foundations that show up for your skin.

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Mommy

Baby skin & bath time essentials

Discover the must-have essentials that make every splash and giggle count, from gentle cleansers to dreamy lotions.

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Makeup

The Lipstick Shade You’re About to See Everywhere

Spoiler: It’s not red. It’s not pink. It’s terra-cotta rose.

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Fashion

Lingerie, But Make It Street

Slip dresses, sheer details, and lace layers are stepping out this spring—here’s how to style them with confidence.

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transform your look

Hair, Makeup & Skincare Sets

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Beauty - Fashion - Skin - Hair - Makeup - Fragrance - Men - Body - Face - Beauty - Fashion - Skin - Hair - Makeup - Fragrance - Men - Body - Face - Beauty - Fashion - Skin - Hair - Makeup - Fragrance - Men - Body - Face