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NYX Brings Bold Beauty To The East Coast
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Bold Beauty
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As a lover of bold beauty choices, we’re pretty sure Amber Rose would fall hard for any number of NYX Cosmetics products already available in Cali, and now in a new stand-alone store in Willowbrook, New Jersey.
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The Buzz
NYX RETAIL STORE FACTS
- The NYX Willowbrook opening marks the 5th opening in the US (4 in California previously); globally, NYX has opened stores in Canada, France, Italy and Spain.
- More openings are planned throughout 2016 with stores due to open in the Southeast and Midwest in the next few months: Tyson’s Corner, McLean, VA, Mall of America, Bloomington, MN, Sherman Oaks, CA and many more!
What you’ll see in store is:
NYX Beauty Bar – sit at the beauty bar, choose from a number of 
different of-the-moment tutorials i.e. strobing, ombre lips, etc. and then re-create those looks using the iPads that feature your favorite beauty influencers/vloggers who will take you step-by-step.
NYX Shadow Bar – (first one to launch was at the East Coast Willowbrook location); create your own custom palettes in store.
NYX Lip Bar – a bar of NYX’s most beloved lip colors in a variety of formula options to choose from i.e. soft matte, butter gloss, etc.
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Why You’ll Love It
Just make sure you have strong heart before you step into the Willowbrook store, talk about sensory overload, but in a good way. With so much product to experience, one visit just wouldn’t be enough…multiple visits to this or any other NYX store are definitely needed. AND, the sales associates are ready, willing and beyond able to help you create any makeup look you want…I know because I tried on four makeup looks before I left the store opening event!
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